Al Seef Dubai by 10 Design

September 18, 2018

Al Seef Dubai:  A new destination offering retail, dining, and hospitality experiences, has been open recently. The development has attracted two hotels under the Zabeel House by Jumeirah brand, which has just been opened and welcomed their first guests in June 2018.

Dubai-based holding company, Meraas, is committed to enrich Dubai’s tourism industry by rejuvenating Dubai Creek into a new tourism destination – Al Seef.  Stretching 1.8 km along the creek, the development is located in the historic heart of Dubai adjacent to the Al Fahidi Cultural Historical Neighborhood.

Al Seef is conceptualised to embrace the Emirati culture and yet at the same time shape the modern lifestyle of Dubai.  This new development, which has attracted substantial new thinking and investment in Dubai, is one of the UAE’s most popular destinations.

10 DESIGN is the Design Architect for the Contemporary District of Al Seef, leading the project from concept design all the way through to construction supervision.

The contemporary area is designed by 10 DESIGN as a complementary foil to the heritage area which forms part of the wider masterplan.   The contemporary area spans around 670m of the Dubai Creek waterfront with retail, F&B, hospitality, marina amenities and parking covering over a total of 85,000m2.

10 DESIGN’s scheme has broken down the retail and F&B amenities into a series of standalone pavilions fronting along the shores of Dubai Creek.  The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts.

Gordon Affleck, Design Partner, said: “The individual design personalities of each retail and F&B pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.”

“To complete a holistic lifestyle offer, Al Seef accommodates 2 hotels by Jumeirah: a 150-key Zabeel House Mini and a 200-key Zabeel House. Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities.” added Chris Jones, Partner – MENA.

Ross Milne, Chief Operating Officer, explained: “The complexities of realizing the project included the consideration of important and historic neighbourhoods, necessary service diversions and the reinforcement of existing sea walls. The result, however, is uncompromisingly contemporary but appropriately scaled with a rich palette of materials”. Al Seef seeks to maximize its waterfront location, celebrating cultural links and creating a rich, diverse, and vibrant place filled with exciting retail, leisure and hospitality outlets.


Project Name                                       Al Seef (The Contemporary Area)

Project Location                                  Dubai, UAE

Client                                                     Meraas – Dubai-Based Holding Company

Scope by 10 DESIGN                         Masterplan, Architecture, CGI

Status                                                    Completed in 2018

Site Area                                               104,543 sqm (670m)

Total GFA                                              85,000 sqm

Retail and F&B                                    9,999 sqm

Basement & Carpark                          37,336 sqm

Photography                                        Gerry O’Leary and Lanel Janse van Vuuren


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