Home by Robert Bronwasser- The house as a product

June 24, 2016

Home- Typically, an architect designs a house. Afterwards, an interior designer takes care of the walls, rooms and decor. They design from large to small, from outside to inside.

Robert Bronwasser takes the reverse approach. His designs are inspired by activities: sitting, sleeping, eating and bathing. In the eyes of this industrial designer, the furniture and products that occupants enjoy using every day are precisely what make up a house.

With his project entitled ‘Home’, the designer’s remarkable vision on living is on display at Ventura Lambrate during the Salone del Mobile 2016 in Milan.

Naturally, the five principles of Bronwassers’ design philosophy are clearly visible: design should be smart, modest, iconic, logical and enjoyable. And therefore make you smile every day.

He applies his vision down to the finest detail: he dresses up the core product of each of the four activities by also designing everything that surrounds it – from the coffee cups on the table to the rubber duck in the bath.

In addition, every activity is brought to life with a specific colour in line with Bronwasser’s distinctive colour palette. This is the first time that Robert Bronwasser is exhibiting his latest designs under his own name (and no longer as studio SMOOL), and Home is his largest presentation to date.

In the Ventura Lambrate design district, the designer has no less than 100 square metres at his disposal to elaborate on his vision on design and living. He responds to today’s changing domestic behaviour by giving his designs additional, flexible, often tongue-in-cheek functionality.

In our modern lives, sitting has become far more active. With our laptops and tablets, we are moving around the house more easily than ever before. Bronwasser provides a clever response with his modular sofa, Corals, which he designed for Palau.

Equipped with lighting, power points and a fold-out desk, it’s perfect for working at home.

The sitting area is complemented by Homedia, a concept that turns a television into furniture, which was previously presented in Milan.

Eating has become more important as well. Not only what you eat, but also as a shared activity. According to Bronwasser, the round-cornered Blog table from Cascando is much more than a surface on legs you can sit at.

He transformed the table into a cooking island with interchangeable elements that can be used for cooking or storage. The dinnerware he designed earlier for the Hunebed Museum.

Inspired by the Netherlands’ oldest pottery, it is produced by Royal Goedewaagen. The pans and cutlery were designed especially for this exhibition.

The role of bathing has also changed dramatically In the hands of Bronwasser. What is generally the least adaptable space in the house has become a flexible bathing island.

The Wellpool from Cleopatra provides the foundation for the bath, which includes an integrated shower and sink that can rotated in different positions as required.


All of the pipes are nicely hidden away in the upholstered ottoman. The matching bottle on the shelf and the luxurious rubber duck add a touch of subtle wit.

A bed is primarily for sleeping, but Bronwasser made it into a lovely oasis of relaxation with multiple backrests, upholstered in fabric from Kvadrat. This ‘living bed’ also features an integrated lamp and small table.

It provides an ideal place to read, watch films and listen to music with headphones that he designed himself.

Bronwasser uses Pillow Space from Cascando as room dividers, upholstered in fabric from the Maharam collection.

These acoustic furnishings are equipped with storage space on the sides.

All of the matching rugs were created by Bronwasser using floor tiles from Interface.

SMILE if you get it.
HOME is supported by:
Royal Goedewaagen

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