Tascón Footwear by Lagranja Design

April 7, 2015

Mr. Carlos Tascón and his son came into our studio with the intention of modernizing their shoe shops spread all over Spain. They are the second and third generation of the multi-brand company and they want to connect with those tourists willingly to buy in the very centre of Barcelona and, therefore, with new generations. We have the opportunity to create a new retail concept applied in two shops in Barcelona —only in five weeks.


There is no time for doubts. It is clear that this new way must transmit fondness for footwear, for handicrafts and for aesthetics. Without pretence, we presented an ambitious project in which every single shop has its own personality and we are sure that, in this case, variety will turn into richness for the brand. We are decided to create the ideal place for shoes so we chose to use old wooden lasts thrown away by an old factory.

The two first shops collect more than a hundred of them that will be decorated by the studio and will be subtlety exhibited in the shops. The original idea of the project is to invite designers to decorate —each one with his or her personality— new lasts for the other shops. Each shop is monochromatic: Pelayo’s is turquoise; La Maquinista’s is grass green… But all of them have exclusive oak herringbone flooring, furniture that its shape reminds us of mushrooms, and contemporary design with some fantasy elements in.

Lagranja Design has developed the new store design concept for the footwear brand Tascón. A new space build with warm materials (fabric, wood) and plenty of colour. The tables, designed for this project, are used to show the shoes and at the same time organize the space inside the store. They have missed the original way to show the shoes on lineal shelves to place them on tables with different heights. Walls have been covered with fabric and curtains. The walls upper area has been painted with the fabric colour. A mirror wall covering has been use  in the lower part of the walls. The store pavement has been done using a herringbone wooden flooring, made with oak slats combined with white lacquered slats.  The warmth of the space is emphasized by some furniture pieces made in oak wood. Another characteristic element are the shoe lasts. They are made in natural wood and decorated with white motifs. Warm lighting has been an important election in this project, specially above the exhibition tables, where a metallic lamp design by Lagranja has been placed.

Authors of the project:
LAGRANJA DESIGN FOR COMPANIES
AND FRIENDS
www.lagranjadesign.com
www.facebook.com/lagranjadesign

Client:
Tascón
www.tascon.es

Photographs:
Albert Font

Date of completion of the work
December 2014

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